EDINBURGH, UK--(Marketwire - January 13, 2010) - BETT 2010, Stand W15 -- Software development company Runtime Revolution (http://www.runrev.com) today unveiled its education manifesto to mark its inaugural attendance at BETT. Titled 'A Revolution in Education,' the manifesto outlines the company's thoughts and views. At its heart is the belief that creative teaching and learning must be encouraged and that technology should engage, enlighten and empower rather than burden students and teachers alike.

"The education sector has gone through many changes over the past years, yet employers constantly complain about the qualifications, skills or experience of those that graduate from schools, colleges and universities," said Kevin Miller, CEO, RunRev. "Given the pivotal role that technology plays in the commercial world, it strikes me as odd that more individuals are not equipped with practical computing skills, such as programming, to help them when they enter the business world. Programming has a perception of geekiness and difficulty that excludes many individuals who are simply looking to explore their creativity. The reality is that a plain English scripting language can open up opportunities in teaching and learning that are specific and unique to an individual or group."

Miller added, "2010 is an election year and all the main political parties have begun to lay out their stall. Education is a key issue that is taxing the minds of many. I should stress that RunRev is apolitical, however in the spirit of an election year, we felt obliged to publish our own manifesto as it relates to technology and education. The manifesto is a statement of our beliefs and aspirations for the education sector and is anchored in the view that creative teaching and learning lies at the heart of any successful education system."

About Revolution

A modern descendant of natural-language technologies such as Apple's HyperCard (http://www.runrev.com/developers/lessons-and-tutorials/moving-to-rev/hypercard), Rev enables software construction for everyone. The revTalk (http://runrev.com/products/the-rev-platform/the-revtalk-language) programming language is easy-to-use and memorable, making it easy to comprehend months after code is written, and therefore more effortlessly maintained. Where once companies would be forced to hire or acquire programming talent, professionals within academia, science and business are turning to Rev, spiking its popularity at a time when organisations are forced to increase productivity but with less time and fewer resources.

Rev enables remarkable efficiencies by using an English syntax that requires 90-percent less code than traditional languages, and empowers people who would never have attempted programming to create successful applications. Projects that would take weeks can be done in days, while hours of tedious development work can be reduced to minutes.

About RunRev Ltd.

Founded in 1997, RunRev empowers rapid creation of applications for enterprise, commercial, creative and academic environments using an intuitive and robust programming language. Rev authors on and deploys to all major platforms -- Windows, Macintosh, and Linux -- using the plain-English programming language revTalk, and simple Web-based development. The company offers Rev in three editions: revMedia for beginning projects with multimedia elements; revStudio for rich, Web-enabled applications; and revEnterprise for mission-critical applications with added security. RunRev is based in Edinburgh, Scotland. For more information on RunRev, please visit the company on the Web at http://www.runrev.com.

RunRev, revMedia, revStudio, and revEnterprise are trading names of Runtime Revolution Ltd. All trademarks are the property of their respective owners.